Privacy Policy

Effective Date: June 12, 2026

1. Information We Collect

ERA may collect:

Names
Phone numbers
Email addresses
Call recordings
Call transcripts
Appointment details
IP addresses
Website usage data
CRM information
Business operational data
WhatsApp messaging content and metadata
WhatsApp opt-in consent records (timestamp, source, method)

2. How Information Is Used

Information may be used to:

Operate AI systems
Provide customer support
Schedule appointments
Improve workflows
Analyze performance
Send SMS notifications
Send WhatsApp messages to users who have provided explicit consent
Maintain service reliability

3. SMS Privacy

      ERA does not sell or share SMS consent or phone numbers for marketing purposes.

      Text messaging originator opt-in data and consent will not be shared with any third parties.

4. WhatsApp Messaging

      ERA sends WhatsApp messages only to users who have given explicit, documented opt-in consent. Consent records — including the date, time, and method of opt-in — are retained as required by Meta's WhatsApp Business Policy.

      ERA does not sell or share WhatsApp opt-in data or phone numbers with any third parties for marketing purposes.

WhatsApp messages sent by ERA may include:

Appointment reminders and confirmations
Follow-up communications
Support responses
Service notifications

WhatsApp communications are facilitated through Meta Platforms, Inc. and are subject to WhatsApp's Privacy Policy. Meta acts as an independent data controller for messages transmitted over its platform.

To stop WhatsApp messages from ERA, reply STOP in any WhatsApp conversation with us, or submit a request via the contact information below.

5. Data Storage & Security

Data may be processed or stored using secure third-party providers including:

Twilio
OpenAI
Vapi
Google Cloud
Supabase
Meta Platforms, Inc. (WhatsApp Business API)

While ERA takes reasonable security measures, no electronic transmission or storage system is guaranteed to be 100% secure.

6. Cookies & Analytics

ERA may use cookies, analytics tools, and tracking technologies to improve website functionality and user experience.

7. User Rights

Users may request:

Access to stored data
Correction of inaccurate information
Deletion requests where applicable
Withdrawal of WhatsApp or SMS consent at any time

8. Opt-Out Instructions

SMS: Reply STOP to stop messages. Reply HELP for support.

WhatsApp: Reply STOP in our WhatsApp chat, or contact us directly to be removed.

9. Changes to This Policy

ERA may update this Privacy Policy periodically. Continued use of services constitutes acceptance of the updated policy.